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Leading Brand Award is using a survey approach which is carried out three times a year and happens in an overall of 15 significant cities in Indonesia ... They are: Jakarta, Bandung, Semarang, Yogyakarta, Surabaya, Malang, Medan, Palembang, Pekanbaru, Samarinda, Balikpapan, Banjarmasin, Makassar, Manado and Denpasar ... The Top Brand name Study is divided into three, namely 1st Phase, second Phase and Leading Brand for Kids & Teens ... The Top Brand study approach will be discussed per section as follow: Top Brand Award 1st Stage study involved 8 ... 500 respondents, consisting 6 ... 000 random samples, 1 ... 700 booster samples and 800 B2B booster samples ...
000 participants consisting of 8 ... 000 random samples, 1 ... 800 random retail samples and 2 ... 200 booster samples ... Respondents who were the Leading Brand Award 1st & second Stage studies targets were males and ladies aged 15-65 year old, SES D to SES A. Random retail samples were gotten from the SES B target and above ... Booster samples were acquired from SES A targets ... Samples were included with the objective of increasing relevancy to premium items ... Find More Details On This Page used for random and retail random tasting is multistage location random tasting ... While the booster sample was chosen utilizing the purposive sampling method ...
500 respondents from 1 ... 500 moms and children, along with 1 ... 000 participants in their teens ... Participants who were the Leading Brand for Kids & Teens survey target were kids both boys and girls aged 8-12 years of age (500 respondents), ladies aged 25-50 year old who have kids aged 0-12 year old (1 ... 000 respondents) and boys & women aged 13-17 years of age ... The interview procedure is carried out face to face and uses a structured questionnaire developed particularly to be able to determine all three specifications of Top Brand: Top of Mind, Last Use & Future Intentions ...
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